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Coke sued over VitaminWater health claims

Coke sued over VitaminWater health claims

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The Coca-Cola Company vitaminwater has been served notice of a class action lawsuit filed over what the Center for Science in the Public Interest (CSPI) says are deceptive and unsubstantiated claims on its VitaminWater line of beverages.

Coke labels VitaminWater with health buzz words as "defense," "rescue," "energy," and "endurance." According to CSPI nutritionists, the 33 grams of sugar in each bottle of VitaminWater do more to promote obesity, diabetes, and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles.
Coca-Cola maintains that, “Glaceau vitaminwater is clearly and properly labeled and shows the amount of vitamins and calories in the product,” spokeswoman Diana Garza Ciarlante sent in a statement reported in Reuters.

Last month, the U.S. Food and Drug Administration sent Coca-Cola a letter warning about its marketing of Diet Coke Plus. The company’s claims that the soda includes vitamins and minerals violate U.S. policy against marketing soda and other snack foods as more nutritious, or “fortified.”


Posted by AGO Blog Moderator at 01/29/2009 12:58:04 PM | 

I should be more conscious about what i should drink what should i eat. I think we deserve a true vitamins from water so we should be healthier.. All we should drink should be healthy not only by words but by quality the product is.
Posted by: Michelle Hopkins ( Email ) at 3/2/2009 9:37 AM

Just goes to show, never take any product - especially if it advertises health benefits - at face value. Always check the ingredients for sugar, sodium and CHO levels. It still amazes me how many people I see carrying these bottles to and from the gym - little do they know.
Posted by: Chris ( Email ) at 9/20/2010 8:25 PM

Are they any updates to this matter? It's only Coca-Cola right? Cos I got a son who loves Gatorade and seeing as how we have a family history of diabetes, this can be troubling. [AGO BLOG MODERATOR'S RESPONSE: The lawsuit concerns Vitamin Water, not Gatorade products. You should contact the Center for Science in the Public Interest for details about their suit.]
Posted by: Sarah Miller ( Email ) at 11/12/2010 6:49 AM

As a Type 1 diabetic you clearly have to be very careful about what you consume and the 33g of sugar in this drink of "water" is a huge amount! This would be more than enough to send my glucose level sky high and companies like coke need to take some sort of responsibility for their actions - its no different to the companies that sell their products as "diabetic" when all that means is they are sugar free, ok so you think, but no because they still contain carbs and carbs are sugar! Am interested to see if this drink is still available? [ALL CONSUMING MODERATOR'S RESPONSE: I believe the suit is still ongoing. Also, Ross included a commercial Web site with his post, which was removed.]
Posted by: Ross, Type 1 Diabetic ( Email ) at 3/4/2011 7:08 AM

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