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January 04, 2011
Company that promises cleaner, faster computers should scrub its sales practices, says Washington Attorney General

Ascentive agrees to refund thousands of Washington consumers under state settlement

SEATTLE – A software company whose self-proclaimed “performance-enhancing and PC maintenance” programs were purchased by more than 19,000 Washington residents must offer refunds to some of those consumers as part of a settlement announced today by the Washington Attorney General’s Office.

The Attorney General’s Office accused Philadelphia-based Ascentive, LLC, of violating the state’s Computer Spyware Act, Consumer Protection Act and Commercial Electronic Mail Act through the use of deceptive marketing methods including spam and persistent pop-ups, misleading free “scans” and alarmist warnings that suggest a computer has severe problems, unfair billing practices and a cumbersome cancellation process.

“In today’s Internet marketplace, some companies have resorted to trickery to boost profits,” Attorney General Rob McKenna said. “But consumer protection laws demand integrity to ensure consumers know what they’re buying and to create a level playing field for competing retailers. Today’s settlement makes it clear where we draw the line between aggressive marketing and deception.”

Ascentive, perhaps best known for its commercials, sells a variety of programs purported to improve Internet connection speeds and remove system errors. They include ActiveDefender, ActivePrivacy, ActiveSpeed, PC ScanandSweep, PC Speedscan Pro, RAMRocket, Spyware Striker Pro and WINRocket.

“We believe Ascentive used misleading advertisements to lure consumers into purchasing its software then slyly tacked additional products onto orders,” said the state’s lead attorney on the case, Assistant Attorney General Jake Bernstein.

According to the state’s complaint, Ascentive:

  • Misrepresented that consumers’ computers are at risk of harm through banner ads that resemble warning messages, pop-ups and graphical images.
  • Sent deceptive e-mails that suggest the company’s software is recommended by Microsoft.
  • Offered free scans that were bundled with other programs that launched excessive pop-up warnings and nagging alerts until the user either purchased the company’s product or uninstalled the software. The scans often identified harmless files as errors.
  • Failed to disclose that by downloading one program in its suite of services, an additional program – essentially an advertisement for other software products – would also be installed.
  • Added additional products to orders during the checkout process. Consumers had to uncheck boxes next to the products in order to avoid being charged.
  • Failed to clearly disclose that consumers who purchased products were actually buying an annual license and would be automatically billed each year unless they cancel.
  • Made it difficult for consumers to cancel orders or obtain refunds.

Ascentive’s business practices were criticized in 2008 by Bernstein said the company made some changes as a result but that its disclosures weren’t sufficient.

Under the settlement filed in King County Superior Court, Ascentive agreed to a number of restrictions on its marketing and billing practices.

Ascentive also will provide restitution to consumers who purchased both a backup CD and the company’s Extended Download Service but did not use them. The Attorney General’s Office estimates that about 5,500 consumers are eligible for refunds of about $17.90 plus tax.

In addition, Acentive will pay a $20,000 civil penalty, plus $58,000 to reimburse the Attorney General’s Office for attorneys’ fees and legal costs. An additional $150,000 in civil penalties are suspended provided the company complies with the settlement terms. As with most civil settlements, Ascentive is not required to admit any wrongdoing as part of the agreement.

Washington consumers may be eligible for restitution if they meet the following criteria: 1) Purchased any Ascentive product in the past two years, 2) paid for both a back-up CD and the company’s Extended Download Service and 3) didn’t use either the back-up CD or the Extended Download Service.

Eligible consumers will receive an e-mail message within the next month from Ascentive with instructions on how to submit a claim for a refund. Consumers must print the message, sign and date where noted and mail the letter to Ascentive within 30 days from receipt. Those who submit timely claims will receive checks for approximately $17.90 plus tax.


Ascentive Complaint

Ascentive Consent Decree

Media Contact: Kristin Alexander, Media Relations manager, Washington Attorney General’s Office, (206) 464-6432,



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