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FOR IMMEDIATE RELEASE
December 05, 2007
Radio: Attorney General McKenna’s statement on suit against R.J. Reynolds Tobacco Company


OLYMPIA – Washington has joined several other states in filing suit against R.J. Reynolds Tobacco Company for violating a national ban on the use of cartoons in tobacco advertising.
The Attorney General’s Office filed the motion in King County Superior Court, seeking an order prohibiting further use of cartoons in advertising and requiring the payment of monetary sanctions of more than $3.5 million, among other requested relief.

Actuality 1 (30 seconds): Washington was a leader in negotiating the 1998 national tobacco settlement, which includes an outright ban against the use of any cartoon in tobacco advertising, to prevent the marketing of tobacco to youth. Studies over the years have shown the dangerous impact of cartoons on youth’s perceptions about smoking. That’s why the ban on cartoons in tobacco advertising is crucial in the fight to prevent teen smoking. The advertising spread in Rolling Stone magazine is a blatant violation and R.J. Reynolds must be held accountable for it.

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Media Contact: J. Ryan Shannon, Media Relations Manager, (360) 753-2727


 

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